Your email should always have a specific call to action in it. One of the best steps you can take is to plan your call to action BEFORE you write your email. You’ll get more clicks.
VIDEO: Here is an example of how to make your email signup process more effective. Case study: Chalone Vineyard. TRANSCRIPT: Hello this is Mitch Tarr, President and founder of ZinMarketing.com. Today we are going to go through an email review and walk through an email sign-up process, and just take a look and see how […]
INTRODUCTION: Most people don’t like popups. Most popups increase your signup conversion rate. Which do you want? VIDEO: Hello this is Mitch Tarr, President and founder of ZinMarketing.com. Today we are going to talk about pop-ups. A topic that is really emotional for many of you. Most people I talk to don’t like them, but […]
INTRODUCTION: This video gives you a really solid introduction on how to setup and follow best practices for your double optin forms, offer, and process. VIDEO: TRANSCRIPT: Hi, Good Morning, this is Mitch Tarr, President and Founder of ZinMarketing.com. Today we’re going to do sort of a case study, step by step, how to build […]
INTRODUCTION: VIDEO: Here’s a great example of how to do optin properly for video. TRANSCRIPT: Hello this is Mitch Tarr, President and CEO of Zinmarketing.com. Today’s tip is a really interesting one. We’re going to talk about mobile applications and mobile email marketing as it relates to building your list. There are so Many […]
Entire books have been written about list building yet I find many top email marketing pros don’t focus enough (in my opinion) on list building. You start to work your email campaigns, you start sending emails and you find that every email generates a few unsubscribes… people who no longer want to hear from you. […]
We like to use real world examples to show how email marketing should or should not be done. We think Black Stallion Wineries of Napa, CA does a great job of email marketing. Here’s a short video to explain what is the right level of frequency to send out an email.
This video covers the fundamental building block of email marketing–building a relationship.