Email Marketing Review:

INTRODUCTION: This is the beginning of a new series in our email blogs and it’s appropriate we’ve selected a company called to review. Here is a great little company that is just starting to execute its go to market strategy.  From visiting their website we can see they are doing a great job of […]

Is Groupon a good use of email marketing… or a bad one?

Groupon is in the news again lately.  The combination of poor stock market performance and the firing of their CEO has writers examining and re-examining the Groupon business model. Is it an issue with a poor business model, sketchy execution, or bad executive decisions? Sure, those are issues. But you don’t build a multi-billion dollar […]

What can NBC Sports teach us about relevancy? Not much, actually.

I’ve told you more than once that relevancy is the top reason that people are responsive to your mailings and receiving non-relevant emails is the top reason people unsubscribe from your email list. And I’ve finally found a good example to show you how NOT to do it–courtesy of NBC Sports. During the month of […]

Four Mistakes That are Killing Your Email Newsletters

The word on the street is that sending an email newsletter is golden.  It’s easy.  Just grab an email template from your ESP, throw in some information about your company, add a promotion and you’re good to go. But it just doesn’t work that way.  Email newsletters are a whole different beast.  They act differently, […]

Use an email checklist so your emails are correct when you hit ‘Send!’

I’ve been meaning to write about this topic for a while now since I noticed how easy it is to make an error in your email campaigns. It’s one thing when I send you a personal email with an occasional error in it but it’s a whole different matter when you’re sending a message to […]

Email Marketing Software Can Give You Fits.

As email marketing consultants we work with many different email marketing software packages to develop winning email campaigns for our client’s accounts. You might be familiar with one or more of the following email service providers:  Aweber, Constant Contact, iContact, Infusionsoft, MailChimp, Vertical Response, Campaigner or Lyris. During any given week in the past year […]

Two Steps to Email Marketing Success – Don’t be Peter Lik

If you are familiar with Peter Lik, the photographer, you’ll know he has built a huge brand based on his top quality nature shots. He’s really come a long way from his early days of selling postcards of his images in gift shops in Australia. But his organization is letting him down! There are really […]