If you’re thinking of renting an email list, you want to understand what you’re getting yourself into, so you can decide if it’s really something that’s going to benefit you. Step One is to understand the difference between buying an email list and renting an email list. Buying an email list means that you pay […]
Business is often a matter of getting the best Return on Your Investment. I think generally you have two things to get a return on; your cash and your time. Let’s look at getting a return using email marketing. These points apply if you are or are not using email now. 1. Skill. Do you […]
It’s hard to believe that Permission Marketing by Seth Godin was published in 1999–over 11 years ago.