Why list building = lead generation

Let’s step back a bit.  There are so many good applications for email marketing that I think many can get lost in the shuffle.  And I see terminology used incorrectly leading many businesses to misunderstand what email marketing is all about. Let me explain. Have you ever heard the expression, “The money is in the […]

A classic email collection case study: thehockeywriters.com

Sometimes I find an example of email marketing best practices that is just too good to pass up sharing. I was reading in the NHL off season to get my hockey fix, and I came across this website: http://thehockeywriters.com/ Aside from it’s great layout (and content of course), I noticed something.  This simple popup showed up […]

Perhaps we shouldn’t call it email marketing any more!

There used to be a time when you used the term email marketing and most people had a picture in their head of a marketing process that was simple. Simple, in the sense that you had a Constant Contact account.  You selected your favorite template, and you sent a newsletter (usually monthly).  Then you put […]

Use Facebook Ads and a Landing Page to Build Your List

Here’s a pretty good example of a well-done ad plus landing page combo to build a list. Here’s the ad from my Facebook feed. Nothing fancy.  Take note.  The ad specifies “Biz Owners” in the headline.  That’s a good thing.  The missing link is no benefit is specified for signing up.  You do learn there […]

Email Newsletter Tips and Tricks from H&M

This article is going to look a bit long but the email newsletter tips are best shown via screen cap so you can see an email newsletter campaign that is ALMOST done right. They sure are trying hard. Here’s the story.  I’m in H&M with my kid and I see this newsletter sign up sign.  […]