Watch our video on how to setup a powerful double optin offer and follow up sequence

INTRODUCTION: This video gives you a really solid introduction on how to setup and follow best practices for your double optin forms, offer, and process. VIDEO: TRANSCRIPT: Hi, Good Morning, this is Mitch Tarr, President and Founder of  Today we’re going to do sort of a case study, step by step, how to build […]

ZinMarketing Email Marketing Review:

INTRODUCTION: Each week, we select a company and review their visible email marketing tactics. We never know what’s going on behind the scenes, but there are always lessons learned by looking in the window. We don’t know this company but we were intrigued by their business. This week we review We don’t know this […]

Get ready for Canadian Anti-Spam Legislation (CASL)

I’m writing this on the eve of the implementation of the CASL regulations which come into effect on July 1, 2014. Over the past few weeks, I’ve been reading various interpretations of the law and I’ve gone to the Canadian Government website to read the actual Act itself. Which leads me to say… I am […]

How to set up your email double opt in process for maximum effect

The beginning of any relationship is where you have a chance to make a lasting first impression… either positive or negative.  And email marketing is no different. Usually the sign up process is where you get to make that first impression.  I thought it would be helpful today to go through those steps, one by […]

MAD MEN teaches us about the email optin process…

I’m a fan of MAD MEN drama and even find the advertising campaign references interesting, but when I saw this post in my Facebook wall I thought I would follow along and see how well AMC did in the email optin process. Here’s the post that caught my attention. On the plus side, they are […]

A good example of email list building by PRWEB

I’m a big fan of and have used them over the years to release online news releases. They’re also pretty good marketers. I noticed this ad earlier today when I was on Facebook (during my break of course!) You can tell because the “Download Writing Great Online News Releases” offer is a powerful offer. […]

Two Steps to Email Marketing Success – Don’t be Peter Lik

If you are familiar with Peter Lik, the photographer, you’ll know he has built a huge brand based on his top quality nature shots. He’s really come a long way from his early days of selling postcards of his images in gift shops in Australia. But his organization is letting him down! There are really […]