Watch our video on how to setup a powerful double optin offer and follow up sequence

INTRODUCTION: This video gives you a really solid introduction on how to setup and follow best practices for your double optin forms, offer, and process. VIDEO: TRANSCRIPT: Hi, Good Morning, this is Mitch Tarr, President and Founder of  Today we’re going to do sort of a case study, step by step, how to build […]

A classic email collection case study:

Sometimes I find an example of email marketing best practices that is just too good to pass up sharing. I was reading in the NHL off season to get my hockey fix, and I came across this website: Aside from it’s great layout (and content of course), I noticed something.  This simple popup showed up […]

New Email Marketing Review for Musicians: Lake Street Dive

I discovered a new band recently,  Lake Street Dive.  They are FANTASTIC! So like any new fan I cruised over to their website to see what I could see.  And of course, I immediately looked for an email sign up form.  Once I got through the registration process I thought other musicians might appreciate a […]