Since I’m in the business, I’m on a LOT of lists. And I watch a lot of email campaign strategies. I see some really poor efforts, some very sleazy efforts and some very good strategies. Here’s what your crafty email marketer might be up to. 1. They tempt you with new offers You should be […]
Not too long ago it seemed like the email marketing community had a collective heart failure. CLEAR… Alas, it was just Gmail attempting to provide a better user experience by pre-sorting your incoming emails into new tabs, like the Promotions tab. The great fear was that if your ‘valuable’ emails got sent to the dreaded […]
Business is often a matter of getting the best Return on Your Investment. I think generally you have two things to get a return on; your cash and your time. Let’s look at getting a return using email marketing. This is one of those situations where the expression, “Easier said than done” comes into play. […]
Email marketers know that to up your ROI, you have to build an engaged list. If your numbers are static, don’t give up. We’ve compiled a top ten list to creatively build an email list full of potential profit. Our top ten list is ranked by supporting data from a field survey conducted by MarketingSherpa […]
Business is often a matter of getting the best Return on Your Investment. I think generally you have two things to get a return on; your time or your money.
Email marketing is a powerful tool that can increase the success of virtually any small business. It is inexpensive, easy to implement and a great way to increase sales and brand loyalty. It is easy to stay in touch with current and potential customers through email marketing. All you need to begin building an email […]
ZinMarketing Inc. is coming up on its 5 year anniversary and it got me to thinking what was the reason I felt there was a need for a quality email marketing agency? Going back to 2008 I had a pretty good foundation in Internet marketing. I had already worked with about 75 professionals and companies […]
However, the line between marketing and spamming is woefully thin. Learning to recognize this line and stay on the right side of it will affect not only your marketing success but also your reputation. Email spamming is sending unsolicited email to a large number of recipients. While you might get a sale or two with […]
Email marketing is an inexpensive, easy way to reach many customers at once. By following accepted etiquette and optimizing each message, you can interest customers without overwhelming them. Layout and Organization The layout, organization and design of your email marketing messages is crucial to their success. Put the most important information “above the fold”; […]
Did you know that today’s edition of the New York Times contains as much information as someone living during the 1600s processed during an entire lifetime? We’re often told we live in the “Information Age”; perhaps we should call it the “Inundation Age” instead.