The trend now is to start to properly fund email and social media spending in many companies or to increase spending in others.
Recent studies from eMarketer support this study.
“Email marketers have been warming up to social media for the past year, using social elements like ‘share with your network’ and buttons to connect with brands on Twitter and Facebook in email campaigns,” according to eMarketer. “Email and social media also go together in another way: they are the top tactics marketers worldwide expect to increase budgets on in 2011.”
This is good news unless you’re one of the companies that isn’t on top of their email and social media marketing and ALL (or even some) of your competitors are.