ROI for eMail Marketing | Zin Marketing | Email Marketing Agency for Wineries

The Vintner's Guide to eMail Marketing Success: TEN Surefire Ways to Use Email to Increase Your Bottom Line and Build Stronger Customer Relationships.

Email Marketing
For Wineries

ROI for eMail Marketing

ROI stands for Return On Investment and the best marketers in the world use it every day.

Email marketing produces one of the top ROIs of any marketing medium.

Here's how email marketing can increase the ROI of your web site and your current mailing list.

Its not uncommon for a personal email to generate anywhere from $2.00 to $4.75 per subscriber when you send out an offer.

It might be less but done properly it could be a whole lot more.

As an example a list of 1,000 people that you professionally contact 10 times per year could yield up to $47,500 in incremental revenue.

What if you had 3,000 names on your list?

Today it is no longer enough to have a nice website and a newsletter signup.

You need to be able to ensure your customers know what you are doing and and anticipate hearing from you.

That means email.

Most important reasons why marketers will use email in 2007:

drive incremental revenue 55.3%
reinforce brand positoin 19.1%
improve customer loyalty 10.6%
reactivate customers 8.5%
drive more frequent purchases 6.44%

Source datran meda, Feb 2007

Remember, 97% of visitors to your website will never return. Just as many people may pass through your tasting room and never return.

But they would if you gave them a reason to. Here are some reasons.

How email marketing can increase the perceived exclusivity of your tasting club.

If you have a tasting club that you enjoy working with you can send emails which describe the event and findings from the tasting club itself.

Make sure you talk about potential openings to the club to build some anticipation for the next event. Perhaps make some seats available on a limited basis.

People want what they can't have. It's human nature.

How email marketing can improve the pre-sale of a new vintage.

If you have a new release coming, you want to build anticipation. You can also set aside a certain amount of the release for the exclusive benefit of your subscribers.

People want to feel special and unique.

How email marketing can increase attendance when you have an event to promote.

The simple offer to attend an event that is a must see event with some exclusive or mystery guests increase curiosity and encourage attendance. Invite them to stop by and say hi.

People want to be part of something cool.

And there are more . . .

Apply to receive a free evaluation of your use of email marketing in your winery. Simply read the questions below, then choose the best answer.

1. Are you actively working on collecting email contact information in your tasting room and your website?

Absolutely -- yes.
Only in one, not the other.
No, not at all.

2. Do you have a marketing person actively promoting your products online?

Absolutely -- he or she is a genius.
Not a full time person.
Not at all.

3. Do you have a private membership list or tasters club list?

Yes
No

4. Are you actively looking for ways to improve your online marketing efforts and growing that part of your business?

Yes, we could do better.
Every now and then, when I have time.
No, we are industry leaders.

5. How large is your current email list?

0 - 500 names
500 to 1000
1000 to 2500
2500 to 10,000
10,000 or more

6. What are your top 3 goals for your winery this year?

7. Describe your biggest fears or frustration in using email marketing to accelerate your winery goals.

8. Based on what you know about permission-based email marketing how interested are you in learning specifically how it can help you?

name
email address
country
state/province
phone number
web address

If you're interested in learning more, I highly recommend that you submit your application immediately! If your application is accepted, you'll only have to invest 30 minutes of your time to decide if my service is right for you -- so there's absolutely no risk!

But remember: I only want to work with wineries that want to build a high quality super successful relationship with their readers -- and if my research is any indication, there are lots of you out there. If this does NOT describe you, please just send for the free report at the top of this page.

Wishing you success,

Mitch Tarr -- CEO
Longhorn Production Co.

P.S. If you don't take the time to look at improving your emarketing, when WILL you start? OR -- how WILL you grow the sales and profits of your existing online presence?