We all know the effect of supply and demand on pricing. If something is in short supply you expect to pay more. If something is in great demand, you expect to pay more. If there is great demand and very short supply – you will certainly pay more and I could say that item is […]
Easy to say, hard to do. One thing I know for sure, after sending millions of emails and watching the result. If you don’t think about your reader first and above all, you will lose their interest. I attended an email marketing conference recently and one presenter, from a company, who was supposed to be […]
What makes for great marketing? Is it the size of the budget? The reputation of the vintner? The number of medals won in competition? Is it killer PR? A flamboyant owner? A corporate owner? An experienced marketing manager? A solid strategy? A winning agency? Wonderful product placement?
Email is one of the most valuable communication channels with consumers than ever before. You can tell whether your message is real, relevant, personal, and meets the expectations you have of the sender. And when the email doesn’t meet those standards, we can hit the opt out or spam button – and we don’t have […]
Heavy hitters in the wine and marketing game come together in a new newsletter from Wine Marketer.