VIDEO: Here is an example of how to make your email signup process more effective. Case study: Chalone Vineyard. TRANSCRIPT: Hello this is Mitch Tarr, President and founder of ZinMarketing.com. Today we are going to go through an email review and walk through an email sign-up process, and just take a look and see how […]
I’m a big fan of red wine, Pinot Noir in particular. So it’s no surprise I’d be interested in related info. Even though I am on over 647 wine-related email lists, this one caught my attention… …for a second. I’ll show you the email in a second but the mistake is more common than you […]
Have you caught the QR code bug yet? You may have seen codes like the one below showing up at tradeshow booths, in magazines, and on store shelves. The 17 year old technology (QR stands for Quick Response) was designed to be read by scanners for quick identification. Today the scanner is your iPhone. […]
The iPad has made quite a splash this year in all industries and it was only a matter of time before innovative marketers figured out how to use the iPad to increase direct to consumer wine sales. I’ve seen a few blog posts recently which highlighted how an iPad can help collect email addresses in […]
This email marketing tip for increasing list size is pretty simple. Yet most wineries don’t do it. In your wine tasting room you need a form like this one from Imagery Winery in Sonoma Valley, CA. These guys are doing three things properly. 1. They tell you what to expect. “Get the latest news […]
We like to use real world examples to show how email marketing should or should not be done. We think Black Stallion Wineries of Napa, CA does a great job of email marketing. Here’s a short video to explain what is the right level of frequency to send out an email.
Small wineries are pressed for time and money. Always. It’s simply the way the industry is. You have to wear many hats to make a winery work. Follow these three steps and you’ll have a winning wine marketing email (and you’ll sell some wine at the same time). And the best part. You can do […]
I wonder. These days I’m reading reports every day about how Facebook Fan Pages and Twitter accounts are the latest in how to build your direct to consumer business. At the same time, there is a very powerful wine marketing medium still being under utilized by many wineries–of all sizes. As part of my research […]
Many wineries that I talk with are interested in using email to bolster their direct to consumer sales but seem to be struggling with how to get it done properly. Here are three basic building blocks that will help you get a better result from your mailings. I’m working on the assumption for these […]
If you run a winery and have a website you are on your way to using technology to further your winery marketing goals. Today, most wineries have taken the steps to have an online presence. Some have been at it for over 10 years now.