Two ways to run split tests in your email marketing campaigns.

A/B split testing is one of the single most important skills you can learn as an email marketer.  I may have told you this story before but… it’s a good one. I attended an email conference in Miami a few years ago and the presenter showed two different emails they were split testing for their […] Teaches Us About the Email Marketing List-Part II

Now we’re getting somewhere.  Today I read a news announcement that Google is considering buying  That’s pretty darn good for a company that has only been around for…what, two years or so? In case you don’t know them, Groupon works like this.  You sign up for a ‘deal of the day’ in the city […]

5 Tips to Improve Your Email Campaigns.

If your email campaigns are flat or if you are running out of email campaign ideas you might want to take these 5 tips to heart. You’ll find that a systematic approach can spur your creativity and allow you to get better results. 1.  Segment your lists. One very simple thing you can do to […]