Groupon is in the news again lately. The combination of poor stock market performance and the firing of their CEO has writers examining and re-examining the Groupon business model. Is it an issue with a poor business model, sketchy execution, or bad executive decisions? Sure, those are issues. But you don’t build a multi-billion dollar […]
Let me preface this by saying, email still rules the roost as the top performing marketing channel, according to research from the Direct Marketing Association (DMA).
OK, you know I’m a big fan of Groupon.com I’ve written a few observations about their business and their brilliant use of email marketing strategies. Read the blog posts here But being big doesn’t make you perfect. Here’s an email strategy that flies in the face of their previous success. So much so, I wonder […]
What’s the big deal about Groupon.com? Considering all the recent hype that Google might want to buy them for upwards of 1 to 2 BILLION dollars something is up. But if you are planning on being a Groupon merchant, here is one strategy you MUST follow in order to make this advertising method work for […]
Now we’re getting somewhere. Today I read a news announcement that Google is considering buying Groupon.com That’s pretty darn good for a company that has only been around for…what, two years or so? In case you don’t know them, Groupon works like this. You sign up for a ‘deal of the day’ in the city […]
By now you’ve probably heard of Groupon. If you haven’t, you will soon. (or visit the Groupon website and read about it) First, we can all take a lesson from the Groupon site design. Here is their sign up box where you can join their list. You should note that this ACTION form is […]