Use an Editorial Calendar for Your Email Campaign Management

After talking with hundreds of businesses about email campaigns I find one theme seems to come up again and again. Emails are rushed or last minute or late and that means you aren’t doing your best work… …but more importantly you’re probably missing out on opportunities because you don’t give yourself time and space to […]

Learn How to Create YOUR Email Marketing Campaigns

How do you create your email marketing campaigns?  Where does the inspiration come from?  We have to constantly create new campaigns for clients so we need to be on the top of our game. Here’s how we keep the creative juices flowing and generate new email marketing campaigns. First we need a plan Usually we […]

The Psychology of Influence and effective email marketing

One of my favorite marketing books is:  “Influence: The Psychology of Persuasion” by Dr. Robert Cialdini.  I first read it a few years back and have since re-read it twice.  Its message is that powerful… for marketers that is.   Dr. Cialdini outlines 6 methods of influence and explains why each method works.  One of […]

Three Email Marketing Techniques To Increase Your Website Traffic

Email marketing continues to be a highly effective method to promote brand awareness and sell products and services.  While most people do not want a lot of clutter in their email boxes, well-crafted email marketing from a familiar vendor can be welcomed and some people even look forward to the next message. Quality email marketing […]

Learn from this perfect B2B email marketing campaign.

I won a new client recently.  I love them. They are a perfect fit for our email marketing strategies and I thought I would take a look at how B2B email marketing did the selling for me… …because I just took the phone call and signed the deal. No convincing, no selling, no price discounting.  […]

When Is the BEST Time to Send Your Email Marketing Campaigns?

I get this question all the time.  You’d be surprised to learn (or maybe not) that there are webinars and blog posts and reports from Email Service Providers that provide insight into this question. However, the real answer is: “It depends.” It depends on your list and your list’s behaviors.  You can’t really answer this […]