Business is often a matter of getting the best Return on Your Investment. I think generally you have two things to get a return on; your cash and your time. Let’s look at getting a return using email marketing. This is one of those situations where the expression, “Easier said than done” comes into play. […]
Business is often a matter of getting the best Return on Your Investment. I think generally you have two things to get a return on; your time or your money.
Business is often a matter of getting the best Return on Your Investment. I think generally you have two things to get a return on; your cash and your time. Let’s look at getting a return using email marketing. These points apply if you are or are not using email now. 1. Skill. Do you […]
I’ve been compiling the results of my email marketing survey and without further ado, here are the the answers to my three questions. This number surprised even me. The good news is that people are sending something at least every month. The bad news is more than 50% are not! Email marketing is like […]
Let me preface this by saying, email still rules the roost as the top performing marketing channel, according to research from the Direct Marketing Association (DMA).
The very first step we take when we work with a new client is to spend a few weeks to get to know their business as well as we can as an outsider. We do an email marketing assessment before we start writing or sending anything.
Sometimes you might not know all the ways an email marketing consultant could help improve your email campaigns. Usually, that means knowing what you are after but if you’re not sure how an email marketing consultant can help you here are six pointers to get you pointed in the right direction. Six Tactics to Use […]
I was talking with a new client today and it became apparent that one of the characteristics that had made their business successful in the past 30 years was their basic beliefs. An email marketing consutant (which we are) is no different. I felt it might help if we outline what we believe in so […]
If you are using iContact or getting ready to use iContact then you might want to consider how an iContact expert can help you meet your business or marketing goals.
It seems pretty straightforward that an Aweber expert could help you but there might be some important email marketing strategies you’re not using because you are new to Aweber or you haven’t had time to use it to its full potential. I’m a big fan of Aweber myself. It was the first auto responder system […]