How to make your email signup process your best first impression

VIDEO: Here is an example of how to make your email signup process more effective. Case study: Chalone Vineyard. TRANSCRIPT: Hello this is Mitch Tarr, President and founder of Today we are going to go through an email review and walk through an email sign-up process, and just take a look and see how […]

Watch our video on how to setup a powerful double optin offer and follow up sequence

INTRODUCTION: This video gives you a really solid introduction on how to setup and follow best practices for your double optin forms, offer, and process. VIDEO: TRANSCRIPT: Hi, Good Morning, this is Mitch Tarr, President and Founder of  Today we’re going to do sort of a case study, step by step, how to build […]

A Lesson From LinkedIn on Email Newsletter Design

I get questions about email design constantly. Often I’m asked to review an email newsletter design so I thought it would help to show an example of a great email newsletter.  Now you can apply the concepts to your own design. You’ve probably heard me say, you should apply 80% of your effort to your […]

ZinMarketing Email Marketing Review: Gigya

INTRODUCTION: Email marketing reviews are designed to showcase email best practices by way of showing an example of email marketing from a real company. We don’t know the company or anyone who works there. was selected as a potential candidate in our traditional way. We visit their site and pretend we are in their […]

Email Marketing Review: Bonacquisti Wine

INTRODUCTION: Our ZinMarketing Email Marketing Reviews are written so you can see a real live example of how a certain company is using email marketing and by example to show you how you improve. Up today, the Bonacquisti Wine Company in Denver.  Billed as ‘Denver’s Urban Winery’, word on the street is they have a […]

Email Marketing Review:

INTRODUCTION: This is the beginning of a new series in our email blogs and it’s appropriate we’ve selected a company called to review. Here is a great little company that is just starting to execute its go to market strategy.  From visiting their website we can see they are doing a great job of […]