Here’s 4 Reasons Your Email Drip Campaigns Are Failing

INTRODUCTION: Email drip campaigns, or autoresponder sequences, or trigger emails are all ways of describing a series of emails that are sent over a period of time.  These emails are triggered by a specific event, typically a purchase, or opting into a list. Some examples of email drip campaigns could be: A welcome series after your […]

How to set up your email double opt in process for maximum effect

The beginning of any relationship is where you have a chance to make a lasting first impression… either positive or negative.  And email marketing is no different. Usually the sign up process is where you get to make that first impression.  I thought it would be helpful today to go through those steps, one by […]

Basic Email Autoresponder Examples and Tips

I often take for granted that certain styles and methods work with autoresponders and other styles and methods often have the opposite effect. Firstly, it should go without saying, using autoresponders can give you an advantage over your competition right away.  Most companies and professionals don’t use them. So the simple fact of using autoresponders […]

Learn from this perfect B2B email marketing campaign.

I won a new client recently.  I love them. They are a perfect fit for our email marketing strategies and I thought I would take a look at how B2B email marketing did the selling for me… …because I just took the phone call and signed the deal. No convincing, no selling, no price discounting.  […]

Why You Need an iContact Email Autoresponder

You probably know already we are fans of iContact, the email marketing software company which helps you to set up and run excellent campaigns. What you probably don’t know is that iContact provides a very powerful and comprehensive email autoresponder feature. You can learn more about the ins and outs of the emailautoresponder here but […]

Five Opt In Email Marketing Tips for B2B Marketing.

Opt in email marketing is all the rage these days.  However, I see so many mistakes I thought I would boil it down to five simple-to-follow tips so you can build your lead flow and generate more sales. 1.  Offer a whitepaper or report.  Many companies demonstrate that they are industry thought leaders by writing […]

What’s an Email Autoresponder and Why Do You Need One?

I think an email autoresponder is probably the biggest secret weapon in the email marketing arsenal. An email autoresponder isn’t a complicated thing.  It works like this. 1.  Something happens.  Like someone signs up for your newsletter. 2.  An email automatically gets sent. 3.  Other emails follow to a predetermined timeline. Here’s a simple method […]