Get ready for Canadian Anti-Spam Legislation (CASL)

I’m writing this on the eve of the implementation of the CASL regulations which come into effect on July 1, 2014. Over the past few weeks, I’ve been reading various interpretations of the law and I’ve gone to the Canadian Government website to read the actual Act itself. Which leads me to say… I am […]

Email Marketing: Don’t Be Accused of Being a Spammer

However, the line between marketing and spamming is woefully thin. Learning to recognize this line and stay on the right side of it will affect not only your marketing success but also your reputation. Email spamming is sending unsolicited email to a large number of recipients. While you might get a sale or two with […]