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Email Marketing Plus Facebook is Like Peanut Butter & Jelly… Better Together

Sometimes you don’t know what you don’t know. Here’s a nice integrated marketing campaign that makes use of the power of email marketing combined with remarketing tools in Facebook. The concept of an integrated email campaign is to combine a message in one medium (email) with a matching or supporting message in another medium (Facebook). […]

Learn how to create an effective double optin process

I’m using a band I recently discoverd to demonstrate best practices for a double optin process. Step by step. Watch this short video to see how it’s done.   TRANSCRIPT: Hi! Good afternoon. This is Mitch Tarr, President and CEO of www.zinmarketing.com Today I’m going to be going through a little tip that teaches you […]

How can a Streamsend Expert Help Your Email Marketing?

These days Email Service Providers, like Streamsend, are working hard to win your business and provide the best email marketing support possible.  They have videos and tutorials to get you up and running as quickly as possible. But, there might be some important email marketing strategies you’re not using or certain processes you’re not familiar […]

Why list building = lead generation

Let’s step back a bit.  There are so many good applications for email marketing that I think many can get lost in the shuffle.  And I see terminology used incorrectly leading many businesses to misunderstand what email marketing is all about. Let me explain. Have you ever heard the expression, “The money is in the […]

How to make your email signup process your best first impression

VIDEO: Here is an example of how to make your email signup process more effective. Case study: Chalone Vineyard. TRANSCRIPT: Hello this is Mitch Tarr, President and founder of ZinMarketing.com. Today we are going to go through an email review and walk through an email sign-up process, and just take a look and see how […]