Why list building = lead generation

Let’s step back a bit.  There are so many good applications for email marketing that I think many can get lost in the shuffle.  And I see terminology used incorrectly leading many businesses to misunderstand what email marketing is all about. Let me explain. Have you ever heard the expression, “The money is in the […]

Watch our video on how to setup a powerful double optin offer and follow up sequence

INTRODUCTION: This video gives you a really solid introduction on how to setup and follow best practices for your double optin forms, offer, and process. VIDEO: TRANSCRIPT: Hi, Good Morning, this is Mitch Tarr, President and Founder of ZinMarketing.com.  Today we’re going to do sort of a case study, step by step, how to build […]

A Lesson From LinkedIn on Email Newsletter Design

I get questions about email design constantly. Often I’m asked to review an email newsletter design so I thought it would help to show an example of a great email newsletter.  Now you can apply the concepts to your own design. You’ve probably heard me say, you should apply 80% of your effort to your […]

ZinMarketing Email Marketing Review – CrawfordThomas.com

INTRODUCTION: We search the web for companies that we can use an an example of good email marketing practices and we make a few suggestions on how they could be better. After running 2,400 successful email marketing campaigns in 104 different industries, we’ve learned a thing or two about what works. We share our experience […]

ZinMarketing Email Marketing Review: wheregolfisfirst

INTRODUCTION:   Each week, we select a company and review their visible email marketing tactics. We never know what’s going on behind the scenes, but there are always lessons learned by looking in the window. We don’t know this company but we were intrigued by their business. This week we review www.wheregolfisfirst.com We don’t know […]

ZinMarketing Email Marketing Review: abacus.com

INTRODUCTION: Each week, we select a company and review their visible email marketing tactics. We never know what’s going on behind the scenes, but there are always lessons learned by looking in the window. We don’t know this company but we were intrigued by their business. This week we review www.abacus.com We don’t know this […]