Don’t Make Me Think! An email design guide to improved readability

Many years ago, when I first got interested in online and Internet marketing, I came across a book called “Don’t Make Me Think!” by Steve Krug.  Hard to believe this book is now 14 years old and on it’s second edition. Two things have stuck with me from this book. One, common sense it the […]

How do you use email personalization?

Personalization has generally been accepted as a good email marketing practice.  Like all best practices there are a few myths and misconceptions associated with its usage that you should be aware of. Let’s go through some of the best ways to use personalization. Subject line Using personalized data in the subject line CAN be a […]

Where’s my email from Netflix?

I had to weigh in on the Netflix debacle that’s all over the news these days.  In case you’re reading this in the future, you might remember this as the time when Netflix raised their rates as much as 60% and spun off the DVD-by-mail business to a new business called Quickster.  (I know it’s […]

READER SURVEY: Top 5 Email Marketing Challenges.

I’ve been compiling the results of my email marketing survey and without further ado, here are the the answers to my three questions.   This number surprised even me. The good news is that people are sending something at least every month.  The bad news is more than 50% are not! Email marketing is like […]