Articles

Why 100% of Your Bulk Email Will Never Be Delivered.
It's a simple world we live in. You hit the send button and bing 'you have mail'. . . or someone does. So it stands to reason that if you hit send to 10,000 people they will all 'have mail' -- bing.

Your Website and eMail Marketing are like . . .
Well. . . Wine and Food Pairings.
If you run a winery and have a website you are on your way to using technology to further your winery marketing goals.

Why You Shouldn't Do Email Marketing the Old Fashioned Way.
In 2000, over 7 years ago, email marketing was pretty simple. You got someone's email address and you sent them an email.

Two Steps to Create Scarcity Using Email.
We all know the effect of supply and demand on pricing. If something is in short supply you expect to pay more.

Three Ways to Get Your Winery emails Read.
Easy to say, hard to do. One thing I know for sure, after sending millions of emails and watching the results is that delivering emails takes effort.

eMail Marketing is Not Just for Big Wineries Any Longer.
What makes for great marketing? Is it the size of the budget? Or the skill involved?

Are your emails CANSPAM compliant?
What is CANSPAM and why does it matter?

More email marketing articles on the way.