You’ve made the smart decision to start using email marketing newsletters to gain more customers and more subscribers to your website. But to achieve maximum effectiveness for your email campaign, make sure you cover these three basics for professional email marketing newsletters.
1. Lay it out clearly.
When you’re designing your email newsletter, it helps to understand that your readers read from top to bottom, not side to side.
Even when scanning information, readers will look toward the middle of your newsletter to learn as much as possible. The most effective newsletters are laid out in single-column format.
Don’t make your readers scan back and forth from side to side to try to figure out what you’re trying to tell them. Keep your email newsletter content centered.
2. Keep it clean.
Clean content is easy to understand content. Your email marketing newsletters should be clear and concise, with no confusion on the part of the reader. Graphics are great, but make sure that they serve a useful purpose.
If your graphic tells a part of the story that don’t want to spell out in the newsletter, that’s good. If your graphic is simply a gratuitous use of white space that you didn’t know how to fill, get rid of it, and substitute something of value in its place.
3. Include a call to action.
Near the end of all your email marketing newsletters, you should include a call to action. Your reader should understand exactly what you are asking them to do. To make this clear, use both an image and a text link.
Some of your email marketing newsletters readers will respond to the text link, and others will respond subconsciously to the image link. In order to gain the attention of both sets of readers, you need to offer the two options, both leading to your landing page.
Now that you understand the basic three things you need to do to create professional email marketing newsletters, you’ll be able to reap the rewards of delivering clear, clean and action-oriented information to your prospects.