Sometimes you sit down to send an email to your list and you come up blank. When that happens you are likely to do two things. Put it off for later (which never comes), or you might be tempted to resend something you’ve done before.

Here are a few simple ideas you can use to brainstorm what your next email will be. Remember, even a bad idea you send tomorrow is better than no email sent this month!

Ten email campaigns you can run this month

1.  Send a newsletter.  This is easier than you think. Make it short. Highlight a blog post or two. Send a helpful tip. Resist the temptation to talk about yourself. Send some info that’s relevant to your audience. They’ll thank you for it.

2.  Send a promotion with an offer.  This one is pretty obvious but my advice is to mix it up a bit. Try to avoid using the same old 15% discount every single time.

3.  Send something seasonal.  Think Black Friday, first day of school, New Year’s Day, Mother’s Day, Memorial Day and so on.  There is always a way to tie in your email to what’s going on.

4.  Offer an helpful hint.  Your readers are always thinking of themselves.  Help them. Give them some ideas. Give them a tip.  Share a case study. Don’t hold back your best information.

5.  Ask for a Facebook like.  Most people include a Facebook link somewhere buried in their email. You will usually get a few clicks and likes from it. If you were to send a dedicated email and tell people WHY they should like you, you’ll get a flood of new fans.  Use this email when you can’t think of anything to say.

6.  Share your tradeshow or event.  Let people know where you’ll be. Ask them to drop by and say hi. Even if they can’t make it, they’ll appreciate the offer.

7.  Run an informational webinar.  Webinars are easier to run today than ever before. In your industry you might be the first of your competitors to run one. That’s something to pay attention to.

8.  Send a copy of your latest news release.  If your news is news, there is no reason not to let your subscribers become aware of it.  It’s better to send this as a separate item instead of adding it as a footnote to one of your other emails.

9.  Product updates.  What’s new in your products and services?  Send a bulletin or announcement. No need to be all Barnum and Bailey on it. Just keep your readers informed.

10. Offer a free report or whitepaper.   Free reports are a great tool to get people to reconnect with you. The report doesn’t have to be 20 pages long. Make is short and useful and your readers wil thank you for it.

Next time you’re stuck for something to send, step back and read these tips. Hopefully you’ll get some new ideas.